While reading Chapter 14, Reader Advisory Services: How to Help Users Find a "Good Book" by Professor Mary K. Chelton, I was immediately reminded of the outstanding reader advisory services provided by the Kirkland Town Library (KTL) in my town of Clinton, New York. As a neophyte to the world of library science--but a frequent user of the town library, it was easy for me to see the connection between the reading and how the good at the KTL make excellent use of the many examples offered by Professor Chelton.
The KTL face-to-face encounters never disappoint. The staff have an excellent handle on the community and its needs (as suggested by Evans in Chapter 9) and are prepared to "suggest" (not "recommend") titles to fit most user's needs. They are an organized and dedicated group who really value every interaction they have with customers. My sense is that these encounters are the most rewarding and enjoyable aspects of their jobs each day!
The KTL also offers many community book clubs and facilitates many book talks--some even with the author him/herself. Since Clinton is a college town (home of Hamilton College) the library has an added connection to authors, scholars, and others who can enlighten and enthral the community.
The most visible way, however, that the KTL staff provide excellent Reader Advisory service is through its use of displays and merchandising. Located at the front end, as well as the point of circulation, books are displayed--mostly around a fun and timely theme. In February, biographies of George Washington, Abraham Lincoln, as well as other Presidents support the President's Day Theme. In the spring, books on gardens and landscaping (as well as props like shovels, trowels and plants) appear to highlight the upcoming planting season. Biographies (mostly for younger readers) of football greats like Johnny Unitas and Walter Payton are displayed the week of the Super Bowl. These are just a few examples. Because these displays are so creative, timely, (and most importantly) constantly changing--as well as being strategically located, I find myself checking them out (and ultimately checking out an item) every time I enter the library. Professor Chelton would be proud of the work being done at the Kirkland Town Library!
References:
Chelton, Mary K. (2008). Chapter 14, Reader Advisory Services: How to Help Users Find a "Good Book" Found in The Portable MLIS: Insights from the Experts by Ken Haycock & Brooke E. Sheldon (Eds.), Libraries Unlimited, Westport, Connecticut.
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